Flair Boston has served the Boston bride and bridal party for 18 years as a go-to destination for wedding gowns and bridesmaids' dresses. The salon carries a carefully curated selection of bridal gowns, bridesmaid dresses, and accessories that appeal to the Boston bride. Flair built its bridal collection on the belief that every bride deserves an upscale, personalized shopping experience and a high quality gown regardless of budget, with all bridal gowns priced at $5,000 or less.
The salon stands apart by focusing on bridesmaids, addressing the lack of variety and style in bridesmaid dress selections with modern, sophisticated, and original dresses. Flair carries bridal lines from Allison Webb, Kelly Faetanini, Hayley Paige, Blush by Hayley Paige, Willowby by Watters, WToo, Tara Keely, Jenny Yoo, Theia, White One by Pronovias, Jack Sullivan, Jane Hill, Netta Ben Shabu, Jenny By Jenny Yoo, and Ti Adora.
Flair provides an intimate and upscale environment to view wedding dresses in modern silhouettes, luscious fabrics, and trend-setting colors. The salon emphasizes individualized attention with dedicated consultants helping every step of the way, avoiding high-pressure sales techniques. The team also offers accessories including jewelry, sashes, bridal belts, shoes, and veils from different designers, along with an online store called Frills by Flair carrying veils, headpieces, men's accessories, stationery, and bridal party gifts.
