Julie Allen Bridals

Julie Allen Bridals is a wedding dress boutique in Newtown, CT, founded in 1970 by Julie Allen. What began in the basement of her home with a mission to provide personalized shopping experiences has evolved into a three-generation family business. In the 1990s, Julie and her daughter Melanie moved the shop to a custom-built location. Today, Melanie and her daughter Lauren continue the family tradition of providing personalized service to couples. The salon operates on the core principles of service, integrity, honesty, and experience. Each customer works one-on-one with a trained consultant to find their ideal dress. Julie Allen Bridals maintains close relationships with manufacturers to ensure a carefully curated selection each season that accommodates various tastes and styles. The boutique offers wedding gowns across a range of styles, sizes, and budgets, making it accessible to diverse preferences. They also carry bridesmaid gowns in various colors and looks. The shop has earned multiple Best of Weddings awards from The Knot, including induction into the Best of Weddings Hall of Fame, reflecting consistent recognition over more than a decade.