The Savvy Bride

The Savvy Bride is a bridal boutique in Stratford, CT specializing in sample designer wedding gowns sold straight off-the-rack. The shop offers designer dresses at prices up to 50% off retail, with all gowns priced under $1999. Their inventory includes sizes 0-22, corresponding to bridal sizes 6-26. The dresses available are samples that have been tried on in upscale bridal boutiques but never worn in actual weddings. The boutique provides a distinctive shopping experience by scheduling only one bride at a time, creating a private appointment atmosphere where brides can relax and focus on finding their dress. This approach allows for personalized attention without the pressure of other shoppers. The Savvy Bride has been recognized as a Best of Weddings winner for 2019, 2020, 2021, and 2022, and is a member of The Knot Best of Weddings Hall of Fame.