Calluna Flower Co.

Calluna Flower Co. is a wedding and event florist based in Princeton, Massachusetts, owned and operated by Heather Eicholzer. Heather entered the floral industry in 2023 after discovering her passion for working with flowers while serving onboard motor yachts where floral arrangements were in high demand. With over 10 years of experience in the hospitality and events industry, she brings a practical approach to helping couples maximize their floral budget. Heather works closely with each couple through a consultation process where she discusses their vision, event plans, and preferred color schemes and textures. She specializes in creating seasonal floral pieces tailored to each wedding, including bouquets, boutonnieres, flower crowns, corsages, aisle and altar décor, and centerpieces. Calluna Flower Co. provides full-service support including event design, delivery, and setup. The company serves couples throughout New England and offers a floral preservation service, allowing couples to keep their wedding flowers as a lasting keepsake after their celebration.