Wildfolk

Wildfolk Studio is a Somerville-based florist founded in 2013 by Caroline O'Donnell, specializing in flower compositions and art direction for weddings, events, and exhibitions. The studio's work is rooted in the concept of sharing flowers as art, with designs that emphasize texture, movement, and a heightened perception of color. Caroline sources from local landscapes and allows seasonality to guide her compositions, creating arrangements that tempt touch and provoke conversation. Wildfolk's work has been featured in Vogue Germany, Elle Decor, Domino Magazine, The Boston Globe, Boston Magazine, Goop, The Today Show, LA Times, Martha Stewart, Brides, and Magnolia Rouge Magazine. The studio has served clients including Harvard Art Museums, Cambridge Art Museum, The Sinclair, Dana Farber Cancer Institute, Madewell, Tatte Bakery, and Alden & Harlow. Wildfolk was named Boston's Best Florist 2016 by The Improper Bostonian, Best Florist by Goop, Best Florist to Follow on Instagram by Brit + Co., and listed among top Boston florists by TimeOut Boston, Racked, and Weddingful. The studio received the WeddingWire Couples' Choice Award in 2017.