Wicked Good Cupcakes

Wicked Good Cupcakes is a Cohasset, MA bakery founded by mother-daughter team Tracey Noonan and Dani Vilagie. They created an innovative cupcake-in-a-jar concept that allows freshly baked layers of cake and frosting to be shipped across the country while arriving fresh and intact. In 2013, the duo appeared on Shark Tank and received an investment from Kevin O'Leary, launching the bakery into nationwide recognition. In 2021, Wicked Good Cupcakes joined the Hickory Farms family of gourmet food gifts. For weddings, couples can select from over 12 flavor assortments, including key lime and red velvet. The cupcakes are presented in mason jars, creating a unique dessert option that doubles as an edible favor for guests. The distinctive packaging and presentation offer an alternative to traditional wedding cakes while providing a portable, shareable treat.