Aligned Events

Aligned Events is a full-service wedding planning, management, and design company based in Northampton, Massachusetts, serving couples throughout the Berkshires, New England, New York, and destination locations. Founded by Pioneer Valley native Shannon Cruise, the company specializes in creating custom celebrations that reflect each couple's unique vision and personality. Shannon brings over 15 years of hospitality and event planning experience to every wedding, having managed events at diverse locations including farms, islands, private homes, beaches, and traditional venues across the region. Aligned Events rejects one-size-fits-all approaches in favor of fully customized services tailored to each couple's needs and budget. The company's guiding principles emphasize sustainability, inclusion, philanthropy, and support for local communities. Services include comprehensive wedding planning, wedding management, and design and styling. Planning services cover everything from budget development and vendor selection to day-of management and decor planning, with full access to collaborative planning software Aisle Planner. Wedding management is designed for couples who prefer to handle their own planning but need professional support in the final months and comprehensive day-of coordination. Shannon and her team maintain pro vendor relationships throughout the region and utilize detailed planning systems to keep the process organized and stress-free. The company has received multiple WeddingWire Couples' Choice Awards and The Knot Best of Weddings recognition.