What Dreams Are Made Of

What Dreams Are Made Of is a wedding planning and design company based in Kingston, New York, serving the Hudson Valley and Catskills regions. Founded and led by JoAnn Provenzano, the company brings years of event planning and decoration expertise to couples planning their celebrations. The team specializes in transforming childhood wedding dreams into reality through personalized planning services and creative design. Operating under the name Cherry Brandy Designs for floral and decor services, JoAnn and her team create custom flower arrangements and event decor that reflect each couple's unique style and vision. Their offerings span the full spectrum of wedding florals, from bridal bouquets and ceremony arrangements to reception centerpieces. Beyond flowers, the company provides comprehensive event planning services and maintains a catalog of stylish event rentals to complete the wedding day aesthetic. What Dreams Are Made Of has earned recognition as a Best of Weddings award winner multiple times between 2014 and 2026, including induction into The Knot Best of Weddings Hall of Fame. They work with couples throughout New York's Hudson Valley and Catskills area to create customized floral packages and planning services that align with specific needs, preferences, and budgets.